I led visual design across video, social, paid, web, and email, creating original assets tailored to each platform. I developed the brand style guide, defining typography, color, and usage standards now adopted by the team and partners, and built reusable templates for social, thumbnails, and newsletters that sped up production while keeping everything consistent. Beyond day-to-day work, I created co-branded concepts for partner activations with JBL, Mike’s Hot Honey, Captain Morgan, and POSH, designed an animated identity for a recurring playlist series used as the Spotify cover and across social, and art directed event flyers that drove site traffic and social engagement.